It all began during the isolated days of COVID when, over the course of a spring, we started shaping the idea of a watch brand with a sharply defined concept. The vision was to create a universe where aesthetics, emotions, and products could merge seamlessly under one unified identity. After months of intensive brainstorming and sketching, the name "Tangens" was chosen. Inspired by the world of mathematics, it refers to the tangent point – the place where a line touches a curve without crossing it.

The mission of Tangens is to create a brand that deeply explores design, aesthetics, and the universe surrounding its products. Tangens is about delivering quality and a meaningful experience across every aspect of the brand. Therefore, the brand is built on the mantra ‘Peace of Mind’ – a promise to provide customers with tranquillity and satisfaction through an uncompromising approach to design, quality, and user experience. From the creative process to the smallest detail in the value chain, the focus is on delivering the best possible experience, ensuring long-lasting value well after the purchase.

"Tangens" embodies both a precise and conceptual approach to product design and the brand’s aesthetic universe. The tangent point – where a line meets a curve – serves as a metaphor for life’s intersections: The small and significant moments that make us pause and reflect. This emotional aspect symbolizes a positive outlook on life, emphasizing that there is always a way forward. Tangens celebrates those moments that challenge us yet also propel us forward in the best possible way.

With Tangens, we aim to create a watch brand based on a philosophy of finely balancing aesthetics, functionality, and emotion.