Tangens is a Danish brand founded from a passion for retro design and the timeless character of iconic watches from past decades. Our ambition is to reinterpret these classic forms in a contemporary way, creating timepieces that feel familiar yet distinctly modern.

Geometryis at the heart of our conceptual design. The meeting of sharp angles and soft circles, balanced proportions, and a sharp expression makes the watches come alive. This focus is reflected in our name: Tangens — a mathematical concept describing a line that touches a curve at a single point. For us, it symbolizes connection to the present and being aware of the moments that shape our characters and our lives.

Each Tangens watch is designed to stand out through clarity and character. More than an instrument of time, it is a continuation of design traditions, reinterpreted through clean geometry and modern proportions.

The result is a collection of watches with soul, simplicity and individuality.

The mission of Tangens is to create a brand that deeply explores design, aesthetics, and the universe surrounding its products. Tangens is about
delivering quality and a meaningful experience across every aspect of the brand. Therefore, the brand is built on the mantra ‘Peace of Mind’ – a promise
to provide customers with tranquillity and satisfaction through an uncompromising approach to design, quality, and user experience. From the
creative process to the smallest detail in the value chain, the focus is on delivering the best possible experience, ensuring long-lasting value well after
the purchase.

"Tangens" embodies both a precise and conceptual approach to product design and the brand’s aesthetic universe. The tangent point – where a line meets a curve – serves as a metaphor for life’s intersections: The small and significant moments that make us pause and reflect. This emotional aspect symbolizes a positive outlook on life, emphasizing that there is always a way forward. Tangens celebrates those moments that challenge us yet also propel us forward in the best possible way.

With Tangens, we aim to create a watch brand based on a philosophy of finely balancing aesthetics, functionality, and emotion.